Strategy, marketing, sales and funnel work for developers with real estate projects to sell.
Melissa Aulenback, based in Canada.
I'm Melissa Aulenback. Before Full Gambit I launched 15 real estate developments in BC, running the registration campaigns, the ad accounts and the sales process from the first ad to sold out.
Full Gambit is a solo practice. There is no team behind the name, so the person you talk to is the person doing the work.
Launch strategy: positioning, the registration campaign, launch timing, pricing release and selection forms, with an absorption target to hit.
Ads: campaigns run to benchmarks, one consistent ad into a landing page built to convert, creative swapped before it goes stale, geography kept tight.
Sales: every conversion point measured, the top of the funnel fixed first, and follow-up timed so a lead is reached while they are still interested. Lease-ups run the same way as a presale.
Developers with a project to sell or lease, usually 20 to 300 units, in BC and Alberta first. Most are between projects or six to twelve months from a launch, deciding whether to hire a firm or run it themselves. Some had a launch underperform and want to know why.
If you sell something else expensive, the same method applies, and the audit will tell you quickly whether I'm the right fit.
Start with the free checklist or the $749 audit. The audit walks your funnel end to end, sets a target for each stage, works out how many leads you need, and ranks your three biggest leaks with the fix for each.
If you want me hands-on after that, we scope a project with a clear start, a clear finish and numbers to hit. The audit fee comes off it when you start within 30 days.
A project marketing firm usually wants a sales commission plus a marketing budget, a long contract, and its own people in your sales centre. Doing it in-house with nobody who has run a launch costs carrying months.
I'm the third option. Someone who has run the launches works inside your company on a defined scope, and every system I set up stays with you when the scope ends.
Three ways to start, from a free checklist to hands-on 1:1 work. Each one shows you exactly what's printing money in your marketing and sales, and what's flushing it.
Free. One page. In your inbox in a minute.
A one-page check of every stage of your funnel, from first ad to closed deal. For each stage it gives you the number to watch, what good looks like (a cost per lead under $30 to $35, for example), and a blank to write in your own.
When a number is off, it names the three levers to pull: copy, creative and audience targeting.
$749
Your audit fee is credited toward a 1:1 project if you start within 30 days.
A focused look at your funnel that finds your biggest leaks and gives you a clear plan to fix them.
A 1-hour strategy meeting. Together we walk through your funnel end to end, set targets for each stage and work out how many leads you need.
A written plan. Your top 3 leaks, ranked, with the fix for each.
A 30-minute follow-up. A check-in on your progress, with adjustments to the plan.
Quoted per project
Hands-on, one-on-one work scoped to your business and your goals.
Strategy. Your funnel, offers and sales process, built around clear targets.
Ads and analytics. Campaigns managed and read weekly, so problems are caught early.
Ongoing refinement. Fix the weakest numbers first, then raise the bar and repeat.
I'm Melissa Aulenback. Before Full Gambit I launched 15 real estate developments, running the ad accounts, the registration campaigns and the sales process from the first ad to sold out.
Full Gambit is a solo practice based in Kelowna, BC. You deal with me directly, and everything I set up stays with you.
Start with the checklist. It's free, and it shows you which stage of your funnel to look at first.
Already know what you need? or .